"In six weeks we spoke with owners we could never reach before. Two of these talks are now in due diligence."
MH
Markus HoffmannPartner, mid-market PE fund, Munich
Deal origination and investor outreach · UK and Europe
Meetings with business owners and investors, every week.
We contact business owners, investors and buyers for you by email, LinkedIn and phone. We book meetings only with people who are interested. We work with M&A advisers, private equity funds, family offices and teams that raise capital.
Search: UK engineering companyOwner, age 62
- Day 1Email · first messageopened
- Day 3LinkedIn · connectaccepted
- Day 6Email · follow-upreplied
- Day 8Phone · callinterested
Meeting booked · Thu 10:30 GMT · notes sent to you
1,400+conversations with owners and investors
£350mdeal value in our clients' pipelines
7languages across Western Europe
11%average share of positive replies
Private equityM&A advisersFamily officesSearch fundsCorporate buyers
The problem
Many good deals are agreed before they reach the open market.
When a bank sells a company, many buyers compete and the price goes up. When a fund looks for investors, it often asks the same people as other funds. The firm that speaks to the owner or investor first has a clear advantage.
You depend on brokers
Most deals come from sale processes where many buyers compete.
Partners make cold calls
Senior people spend time searching instead of negotiating.
Your network is too small
Fundraising slows down when you have spoken to everyone you know.
Contacts, not meetings
Agencies send lists of names, not owners who want to talk.
Risk to your email domain
Mass emails from your main domain can send all your emails to spam.
Other countries are hard to reach
Language and local business culture make foreign outreach difficult.
Using more channels does not fix this. A clear process does, and we run it for you.
Who we help
Four types of clients, one process.
Companies to buy before they are for sale.
We contact owners before they hire a bank. You talk to them directly, with less competition and more time to check the business.
- Our clients
- Mid-market funds, buy-and-build platforms, search funds, independent sponsors
- We connect you with
- Founders and owners of private companies that match your investment criteria
More sell-side clients and more buyers for each sale.
We find owners who are thinking about selling. We also find buyers for the companies you are already selling.
- Our clients
- Corporate finance firms, M&A boutiques, business brokers, investment banks
- We connect you with
- Owners who may want to sell; strategic and financial buyers for your current deals
New investors outside your network.
We contact investors in line with the fund marketing rules of each country. Your compliance team approves every message.
- Our clients
- Funds that are raising capital, placement agents, companies raising a growth round
- We connect you with
- Family offices, funds of funds, pension funds, private investors, co-investors
Direct deals without extra middlemen.
We find business owners and co-investment partners for you. We work quietly, under your name or ours.
- Our clients
- Single-family and multi-family offices that invest directly
- We connect you with
- Business owners, co-investment partners and other family offices
Channels and services
Three channels, one team, one goal: a meeting in your calendar.
Owners and investors rarely reply to the first message. So we use email, LinkedIn and phone together, in one planned sequence. Each contact makes the next one more likely to work.
01 · EMAILEmail
Personal emails from separate, prepared domains. A person writes each message, in the language of the reader.
02 · LINKEDINLinkedIn
We use your partners' profiles to connect and send messages. People see your name before the first call.
03 · PHONE
Phone
Our callers have finance experience and speak the owner's language. A call turns an opened email into a meeting.
- Buy-side deal originationWe find, check and contact owners who match your criteria.
- Sell-side and buyer outreachNew sale mandates for advisers, and buyers for their deals.
- Investor outreachWe contact LPs, family offices and co-investors for your fundraise.
- Market mappingWe build and check target lists. You keep them.
- Replies and meeting bookingWe answer every reply and send you only people who want to talk.
- Old contacts in your CRMWe contact old leads again and stay in touch with owners who say "not yet".
- Email delivery checkFor teams that already send their own emails.
How it works
From your criteria to the first meeting in 6 weeks.
- CriteriaSector, country, revenue, EBITDA, deal type or investor type.
- Target listWe build the list. You approve it before we start.
- Set-upWe prepare email domains, LinkedIn profiles and call scripts.
- MessagesWe write them in your name. You approve every message.
- LaunchEmail first, then LinkedIn, then phone.
- MeetingsMeetings go into your calendar with a one-page summary.
- ReportsA weekly report and a client portal with all results.
Data and privacy
Careful, confidential, and in line with UK and EU rules.
Every message carries your name. We protect your reputation in every contact.
- Our own data
We build a new list for each project from company registers and industry sources. We also look for signals such as an older owner, a new CEO or fast hiring.
- Separate email set-up
We use separate domains and set them up correctly (SPF, DKIM, DMARC). We check them every day. Your main domain is never at risk.
- UK GDPR, EU GDPR and PECR
We contact business people only. Every email has an unsubscribe link. We follow local rules for phone calls.
- Fund marketing rules
Your compliance team approves all investor messages. We follow private placement rules in each country.
- Confidentiality
We sign an NDA with every client. We do not have to name you in the first message. We never use your data for other clients.
Results
Conversations that led to deals.
Projects from the last 24 months, shared with our clients' permission.
| Client | Task | Result | Time |
|---|---|---|---|
| Mid-market PE fund, DACH | Add-on companies for a buy-and-build in industrial services | 46 owner calls · 3 LOIs | 7 months |
| M&A boutique, London | New sell-side mandates | 4 mandates signed | 90 days |
| Fund raising capital | New LPs outside its home country | 38 LP meetings · £62m | 9 months |
| Single-family office | Direct deals in healthcare services | 120 targets · 2 deals closed | 12 months |
We plan to sell in the next two years. Happy to talk.
We had a valuation last spring. Please send your proposal.
Not now. Please call me after our year-end.
My family is discussing succession. Thursday is fine.
We plan to sell in the next two years. Happy to talk.
We had a valuation last spring. Please send your proposal.
Not now. Please call me after our year-end.
My family is discussing succession. Thursday is fine.
Client reviews
What our clients say.
"Their emails sounded like ours. We signed four new mandates in three months, and our name was always safe."
EC
Emma ClarkeManaging Director, M&A boutique, London
"We met new LPs in three countries where we had never raised money. Our compliance team approved every step."
LV
Laura van DijkHead of Investor Relations, growth fund, Amsterdam
"They worked quietly and never used our name too early. We closed two direct deals in one year."
GR
Giulia RossiInvestment Director, single-family office, Milan
"I get three or four owner calls every week. Before Elwerton, it was one call a month."
TB
Thomas BergerSearcher, search fund, Zurich
"The weekly reports are clear and the target list was very precise. We now have a steady flow of add-on targets."
PL
Pierre LaurentHead of Corporate Development, industrial group, Lyon
Why Elwerton · Pricing
Your own deal origination team, without hiring one.
Our team comes from finance. We run all three channels in one place, we focus on Western Europe, you see all our work, and the contact database stays with you.
| We do | You do |
|---|---|
| Market research, data and technical set-up | Approve the criteria and the target list |
| Emails, calls and LinkedIn | Approve the messages |
| Replies, checks and meeting booking | Go to the meetings and run the deal |
Pilot
£6,500
Test the channel.
- 1 project, 1 country
- Email and LinkedIn
- 60 days
Growth
£8,900/mo
Regular deal flow.
- Up to 3 projects
- Email, LinkedIn and phone
- Client portal and weekly report
Dedicated team
On request
Several projects in several countries.
- Your own analyst and callers
- Many countries and languages
- Optional success fee
15 qualified meetings in 90 days. If we do not reach this, we keep working for free until we do.
About Elwerton
We worked in M&A and private equity ourselves.
Elwerton Ltd started in London in 2019. Our founders worked in M&A and private equity. They saw good deals lost because nobody called the owner first. So they built a team that does only this.
Charlotte spent 12 years in corporate finance at a Big Four firm in London. She advised on more than 40 mid-market sales and acquisitions in the UK and Europe. She founded Elwerton in 2019 and leads client strategy.
James was an investment associate at a mid-market private equity fund for 7 years. He sourced add-on companies for three buy-and-build platforms. At Elwerton he leads the research, outreach and calling teams.
Sophie worked for 9 years at a placement agent in Stockholm and London. She helped funds raise capital from LPs and family offices in the Nordics and DACH. She runs all investor outreach projects.
FAQ
Common questions.
How are you different from a broker or a bank?
We do not run the deal or give deal advice. We start the conversation. Then you or your adviser continue.
Whose name is on the messages?
Your name, a partner's name or your firm's name, sent from separate domains. We can also contact owners without your name in the first message.
When will we get the first meetings?
Set-up takes 2–4 weeks. The first qualified meetings usually come 3–5 weeks after launch.
What size of companies and deals do you work with?
Mostly companies with revenue of £5–75m and deals with an enterprise value of £10–250m.
Which countries and languages?
The UK, Germany, Austria, Switzerland, Benelux, France, the Nordics and Southern Europe. We work in English, German, French, Dutch, Italian, Spanish and Swedish. Cross-border projects are welcome.
Do you follow GDPR and PECR?
Yes. We contact business people only, every email has an unsubscribe link, and we follow local rules for phone calls.
Who owns the contact database?
You do. At the end of our work, we give you all lists and message history.
How does pricing work?
You pay a monthly fee, with an optional success fee. After the first call, we send you a written offer with the scope and price.
Do you work with our competitors?
We never run two projects for the same targets at the same time.
Get started
Every deal starts with a first conversation.
Tell us about your project in a 30-minute call. We will show you how many targets or investors your market has and how a project would work. There is no obligation.